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Marketing Research: Research

Click on the various links to access library resources plus reliable, relevant websites.

Rand Corporation

The RAND Corporation is a non-profit research organization that develops solutions to public policy challenges.

Library Databases

About Business Source Elite

In addition to business scholarship and trade information, the database is rich with other resources to support business research.

"Market Research" or "Marketing Research." What's the difference?

  • "Market Research" is research exploring a very specific market (for example: food tourism)
  • "Marketing Research" is broader (for example: Consumer related research, such as factors impacting consumer purchasing decisions)

Consider using these keyword phrases in Business Source Elite:

Business Forecasting
Market Research Industry Profile
Don't use just the word "Marketing," it is too broad, what type of marketing are you researching? for example: Green Marketing; Cost per click; etc

News & Sources: Researching Trends