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Marketing Research: Intro

Click on the various links to access library resources plus reliable, relevant websites.



"The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area."

-- from AMA Dictionary


globalEDGE is an international business and global trade information portal.

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Demographics are the characteristics of human populations, especially when used to identify consumer markets.  Some groups are:

  • Age
  • Educational attainment or enrollment
  • Geographic Area
  • Income
  • Race

Demographic Sources: