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"The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area."
-- from AMA Dictionary
globalEDGE is an international business and global trade information portal.
Their Blog is updated regularly:
Demographics are the characteristics of human populations, especially when used to identify consumer markets. Some groups are:
- Educational attainment or enrollment
- Geographic Area
Emergence of Advertising in America 1850-1920
From Duke University Libraries - A digital repository with over 9,000 images relating to the early history of advertising in the United States.
Discussion network for the Business History Conference, an international organization devoted to the study of business enterprise & organization & of all aspects of the interactions of business with society, government, & culture in an historical context.