Library Home: Marketing Research: Intro

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MARKET RESEARCH:

"The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area."

-- from AMA Dictionary

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"Market Research" or "Marketing Research." What's the difference?

"Market Research" is research exploring a very specific market (for example: food tourism)
"Marketing Research" is broader (for example: Consumer related research, such as factors impacting consumer purchasing decisions)

Demographics

Demographics are the characteristics of human populations, especially when used to identify consumer markets. Some groups are:

Age
Educational attainment or enrollment
Geographic Area
Income
Race

Demographic Sources:

American Factfinder
Find popular facts (population, income, etc.) and frequently requested data about your community. (U.S. Census Bureau)
Buying Power - BLS Consumer Spending and Time Use
Provides access to the Consumer Expenditure Survey and the Consumer American Time Use Survey.
Population Reference Bureau
Informs people around the world about population, health, and the environment. Focus on the themes: Aging; Children and Families.

History

Emergence of Advertising in America 1850-1920
From Duke University Libraries - A digital repository with over 9,000 images relating to the early history of advertising in the United States.
H-Business
Discussion network for the Business History Conference, an international organization devoted to the study of business enterprise & organization & of all aspects of the interactions of business with society, government, & culture in an historical context.

globalEDGE

globalEDGE is an international business and global trade information portal.

Their Blog is updated regularly: