|Explains and advocates a standard, trend, or technology. Explains why this standard is important to the potential customer.
|Explains why potential customers need or want the product.
|Positions the product and differentiates it from competitors.
|Provides a thorough explanation of the product’s features and functionality.
Chart adapted from Gordon, M. & Graham, G. (2003). The art of the white paper. Retrieved from: http://www.gordonandgordon.com/downloads/art_of_the_white_paper_2003.pdf
White Papers are not scholarly, they are NOT peer reviewed, however they can be helpful sources for certain types of research papers. If you are considering a White Paper as a source in your research paper, make sure it adheres to the class assignment, if in doubt ask your Professor.
A lot of White Papers are available via the web. When searching on the web, to minimize being overwhelmed with search results type:
Enclose a phrase in quotation marks, it will search for exactly that phrase.
Next, select a second word or phrase that links to your research.
e.g. "white paper" AND "academic libraries"
Research Tip! Be specific with your search terms. e.g. don't search for only the word: library, instead what aspect of libraries are you researching? Is it "academic libraries" OR "public library" OR be even more specific ...
"white paper" AND "academic libraries" AND marketing